Assuring Consumer Confidence in Ethical Trade

ISO’s Consumer Policy Committee established the “Ethical Trade Fact-finding Process” (ETFP) in May 2007, with the aim of understanding the nature and extent of inaccurate or false ‘ethical’ claims, as a step towards developing solutions to any problems identified in order to build consumer confidence.

OneWorldStandards worked with The Pacific Institute to review and analyse 180 articles, studies and reports relating to a broad range of ‘environmental’ and ‘social’ claims. The outcome was a report based on a comprehensive review of the facts, in so far as they were known, rather than on unsupported assertions, anecdotes and assumptions.

A major outcome of the report was the broad recognition of the complexity of the sector, the potential validity of a range of approaches, and the need to avoid simplistic assertions that some approaches were necessarily ‘better’ or ‘worse’ than others.

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    “Matthew supported the HCV Resource Network with initial thinking on how to design a scheme for quality control of High Conservation Value assessments and we were greatly helped by his creativity, experience and in-depth familiarity with standards and verification procedures” – Anders Lindhe, HCVRN Technical Manager