Theory of Change

Support for ISEAL Membership

The Sustainable Eel Group (SEG) is a small NGO whose mission is to provide leadership for the restoration of healthy wild populations of the European eel throughout its natural range. SEG had already developed a sustainability standard for responsible eel fishers, ranchers and aquaculturalists, and had been operating a certification and labelling scheme for a […]

  • What people say about us

    “Matthew Wenban-Smith came highly recommended, and provided our non-profit with a great deal of very valuable wisdom and guidance during our start-up phase in creating a new certification program. He has a depth of experience, an ability to focus on the key issues, and a respectful, constructive way of working that we found extremely valuable. Thank you, Matthew!” – Sarah Westervelt, e-Stewards certification program