Theory of Change

Support for ISEAL Membership

The Sustainable Eel Group (SEG) is a small NGO whose mission is to provide leadership for the restoration of healthy wild populations of the European eel throughout its natural range. SEG had already developed a sustainability standard for responsible eel fishers, ranchers and aquaculturalists, and had been operating a certification and labelling scheme for a […]

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    "Matthew understands the nature and complexity of our sector whilst bringing the view from the standards world. I appreciated the dialogue: I expressed what I think I need and Matthew figured it out and made it better. I learned a lot in the process, and the findings have really helped us to gain clarity on the way forward." – Jian-hua Meng, WWF